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Klavdija Rupar
Tips and tricks
Oct 27, 2021

Take advantage of the holiday season and increase your online sales!

The holidays are just around the corner, there are 59 days left until Christmas and the Christmas pre-season is the main holiday in the world of online sales, as the festive season also invites those who shop less during the year to shop. People buy in bulk, and companies have the opportunity to further raise sales growth and, as a result, profit during this time. The holiday season is therefore a winning combination for both customers and businesses.

We have prepared a few steps for you to follow to increase your sales during this holiday season.

But before you start, there are a few dates that you should make sure to record in your calendar:

  • Black Friday oz. Black Friday→ Friday, November 26, 2021
  • Cyber Monday oz. Online Monday→ Monday, November 29, 2021
  • Miklavz→ Monday, December 6, 2021
  • Free Shipping Day or No Shipping → Tuesday, December 14, 2021
  • Christmas → Saturday, December 25, 2021
  • New Year → Saturday, 1. January 2022

Offer discounts to your customers

We all know well that discounts additionally attract both old and new customers, especially during the shopping season, so take the opportunity to increase sales! You can prepare discounts for specific dates or holidays, such as a bigger discount on Black Friday or Online Monday, allow free shipping per day without shipping, or make a very special offer that lasts until a specific date. Also offer special discounts for those who left the product in the cart and “push” them in the direction of purchase with an additional discount.

Photo: Pexels

Increase the incidence on social networks

During the pre-holiday season, it is extremely important to also increase your presence on social networks - both through organic posts and paid advertising. In addition to advertising, social networks allow you to target a specific audience and ensure that you interact with them. You can get direct feedback from your customers and make the user experience even better in the future. You can also support your advertising with newsletters and blog posts. V blogYou can also read how to sell your products on Facebook and Instagram.

Paid Facebook Advertising

With paid Facebook advertising, you will be able to determine exactly who your products are aimed at. You can define your target audience, advertise specific products, and test which ads are suitable and which are not. Our team can help you with that too! If you need help with Facebook advertising, please contact us at

Focus on a good user experience

The holiday season is a time of joy, good mood and smiling people. Although it is one of the most exhausting times of the year, show your customers that they mean a lot to you. Prepare special personalized messages for them and thank them for their purchase. Also make sure that all orders arrive on time. If you have had problems with this so far, we recommend that you first prepare a good strategy that you follow as much as possible.

Photo: Pexels

Re-target existing customers

Retargeting existing customers is easier and more effective than targeting new customers. Why? Existing customers are already interested in your brand and products and have worked with you in the past. Therefore, sooner they will listen to you and accept the offer you make. Existing customers also buy more products than new ones, so add some extra special discount to them and they will definitely shop with you again.

Allow them to exchange products for free

With the option of free exchange, you will increase the trust of customers in your brand. Namely, some still prefer to buy in physical stores, since they can take the product in their hands and see if it suits them. Online shopping does not allow this, so you should always allow your customers to return or exchange the products within the specified period, and you give them a refund.

For more tips on online sales, read one of the books we featured In the Blog titled The 5 Best Books for E-Commerce.

Sources: Outgrow, makewebbetter, lightspeedhq, ecommerce-nation

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