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Zala Steblovnik
Tips and tricks
Apr 1, 2024

Choose Your Style: Embroidery vs. Print

When creating your merch, it's important to choose the right materials and techniques for your products, and one of the key decisions is: print or embroidery? In this blog post, we'll help you understand the pros and cons of both techniques and make your decision easier.

Print: vibrant colours and flexible design

Printing is a great choice if you want vibrant colours and complex designs on your merch products. This technique allows you to print all kinds of designs, including graphics, text, and photos, on a variety of materials such as T-shirts, caps, bags, and more. In addition, printing is more flexible and affordable for small quantities, ideal for beginners or those who want to experiment with different designs.

Embroidery: elegance and sustainability

If you are looking for something more elegant and durable, embroidery is the right choice for you. Embroidered designs add an extra level of elegance to your merch. In addition, embroidery is extremely durable and wash-resistant, which means your merch will stay the same.

How to choose the right technique for your brand?

When choosing between printing and embroidery, it is important to consider your brand, your target audience, and the purpose of your products. If you want to stand out with bright and colourful designs, print is the best choice. But if you are looking for something more elegant and prestigious, embroidery is a better choice for your brand.

  • Your target audience: If you are targeting a younger generation, print is often more popular as it allows for more expressive and colourful designs.
  • Product type: For garments that are worn every day, embroidery is preferable due to its durability. It is less suitable for highly complex and detailed designs than print, but it allows you to create high-quality and durable graphics that remain visible even after repeated washing.
  • Financial aspect: Take your budget into account. Embroidery is usually more expensive than printing, so make sure the choice is in line with your financial goals. Also, the embroidery process can be longer than printing, especially for larger orders. Printing is usually cheaper and quicker than embroidery, so it is suitable for orders with large quantities or tight deadlines.

Realise that your merchandise is more than just a garment or an accessory - it's an expression of your creativity and your brand. That's why it's important to choose the techniques and materials that best represent your vision. Remember, we're here to help you every step of the way! To learn more about creating, selling merch and building your brand, follow the Vibeit blog and sign up for our newsletter for the latest tips and tricks.

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