5 books to sell better online
In a world of constant change and innovation, learning plays a key role, especially in the dynamic e-commerce industry. For those who want to expand their knowledge, we have compiled a list of the best books for 2023. From marketing to strategies - these books not only reveal how to stay competitive, but also how to build the foundation for sustainable growth of your brand. Check out a selection of books that will take your online store and brand to the next level.
E-commerce Marketing: How to Get Traffic That BUYS to Your Website, Chloe Thomas
This book is a guide to getting relevant traffic to your website that will actually drive sales. Chloe Thomas shares practical strategies for attracting the target audience and converting visitors into customers. Great for anyone looking to improve conversion.
Building a StoryBrand: Clarify Your Message so Customers Will Listen, Donald Miller
The book focuses attention on the importance of clarity of the message and its impact on customers. Throughout the book, Miller highlights the concept of creating your brand story in a way that allows the target customer to more easily understand your services and products. Miller points out that most companies often fail to attract customers because their messages are not clear or do not focus on customer needs and preferences. The book offers practical guidance that allows companies to design a story that focuses on customers and their problems.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Michael E. Gerber
The book “The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It” by Michael E. Gerber's is a classic book that brings deep insight into the reasons why most small businesses fail and offers practical advice and solutions on how to change the approach to doing business. The author highlights the importance of setting up systems and processes within the company to avoid the pitfalls that often lead to failure. Gerber provides a comprehensive overview and structured approach to business that incorporates organizational solutions, management and strategies for the long-term success of the company.
Hooked: How to Build Habit-Forming Products, Nir Eyal
The book offers insights into how to create products that become part of consumers' daily lives and develop habits that maintain customer loyalty. The author offers insights into the psychology of habits and develops concepts on how to create products that trigger repetitive patterns of use in customers. Nir Eyal explains the “Hook Model”, which focuses on creating habits that maintain customer loyalty. This model includes four key phases: trigger, action, reward and investment. With a deep understanding of these stages, product designers can create products that attract and retain attention, and establish solid habits in users.
The Lean Startup, Eric Ries
A book that helps you understand the concept of a minimum product and how to start with the smallest investment while creating the maximum effect. It focuses on the concept of developing companies with a minimum product and an agile approach to business. Using concrete business examples and innovative approaches, Eric Ries offers insights into strategies to start with the smallest investment and still create the greatest possible impact.
In an e-commerce world where the rules are changing rapidly, it is crucial to stay one step ahead of the competition. By learning from the best who have already come the way, you will gain valuable insights and strategies that will lead your business to success. These five books will open the door to new possibilities and deepen your understanding of the dynamics of the e-commerce world.
